MagicSoft

MagicSoft develops broadcast software solutions used in TV and video playout, graphics and streaming workflows. The brand is known for applications such as channel playout, character generation/graphics and related tools that integrate with existing SDI or IP infrastructures in professional broadcast environments.​

For a typical broadcast equipment catalogue, MagicSoft products you are likely to feature include playout automation software for scheduled channels, real‑time graphics/CG software for lower‑thirds and branding, and utilities that help manage ingest or live production sources. These software tools are designed to be reliable, cost‑effective and straightforward to operate, making MagicSoft a practical option for small to mid‑size broadcasters, production houses and IPTV or streaming channels that need professional on‑air presentation without overly complex systems.